Nancy S. Lieberman Extension Center
In many ways, online platforms such as websites, facebook, twitter, and Instagram, make the world smaller. These channels help create connections with an ever-widening community of supporters through sustained engagement and interaction. However, small nonprofits can feel overwhelmed by resource constraints – finding themselves with the desire to leverage social media but the inability to find the time or expertise to do so. How do you make the most of your efforts online?
Join social media and communications expert, Keith Hannon, Associate Director for Communications and Alumni Relations at Boyce Thompson Institute, for a practical program that is perfect for your small shop!
About the Presenter:
From Keith Hannon: “Higher education and non-profits do, arguably, the most important kind of work. Supporting education, research, and community organizations is investing in oneself, but many of these institutions are finding it more difficult to engage donors and raise money in the digital era. I take great pride in working at the intersection of digital engagement and fundraising, helping to bring these organizations into the new frontier of social donor management. While the web contains much noise, it also presents a groundbreaking opportunity to better understand our constituents so we can better connect them with the content that matters to them and in turn leads to support for the cause.
I enjoy speaking at social/digital media conferences, consulting, collaborating with my peers at other institutions, and exploring the ever-growing market of online and mobile communications. Specialties: Digital fundraising, crowdfunding, writing, video production, live streaming, public speaking, social networking, broadcasting, sports (participant and guru), marketing.”
